Artificial Intelligence (AI) has become a game-changer in numerous sectors, and digital marketing is no exception. As a leading-edge digital marketing agency, Avenue180 recognizes the immense potential AI brings to the marketing table, reshaping how we engage and communicate with…
I. Introduction Social media marketing has become an essential part of any digital marketing strategy. With over 4.2 billion social media users worldwide, platforms like Facebook, Instagram, Twitter, and LinkedIn provide businesses with unparalleled opportunities to connect with their target…
What used to impact search engine rankings last year may not hold the same weight today. SEO is changing and UX is becoming a critical piece. What is UX? UX is short for User experience. AKA- how easy or hard…
Nowadays, conversational marketing platforms enable brands to use chatbots as a way to “speak” to consumers. This in turn leverages conversational data to guide customers through every stage of the buying process. Read on to learn more about conversational data,…
WHAT ARE THE DIFFERENT WAYS WE CAN PROMOTE THE RELIABILITY OF SEARCH ENGINES? There have been so many increasing reports of search engines turning up either invalid or inappropriate results, what if we could change that? These reasons include spam,…
HOW SEARCH ENGINES HAVE BECOME MORE INCLUSIVE WITH DIVERSITY It’s no secret that diversity and representation is at an all-time high, and search engines are a part of this revolution as well. The amount of ways they have developed their…
