Business
Understanding Your Audience: A Guide to Buyer Persona Development
A cornerstone of any successful marketing strategy is a deep understanding of your audience. By knowing who you’re targeting, you can tailor your marketing efforts to resonate with them and, in turn, boost engagement and conversions. This is where buyer personas come into play. At Avenue180, we believe that developing detailed buyer personas is a crucial step in crafting an
The Impact of Conversational Insights- Taking The Guesswork Out of Marketing
Nowadays, conversational marketing platforms enable brands to use chatbots as a way to “speak” to consumers. This in turn leverages conversational data to guide customers through every stage of the buying process. Read on to learn more about conversational data, its implications for the future, and how it will continue to affect the world of marketing. Keywords Are Old News
5 Tips for Running a Business in the Time of Coronavirus
5 TIPS FOR RUNNING A BUSINESS IN THE TIME OF CORONAVIRUS2020 has proven to be an uncertain time for businesses of all sorts. And in these unprecedented times, the ability to adapt to changing circumstances is important. Here are some strategies you can implement so that your bottom line doesn’t get turned upside-down even if the rest of the world
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