Cases NBL Insight
NBL Insight is Georgia State University’s leadership and business development arm, providing thought leadership, insights, and educational materials for business professionals, students, and academic leaders.
THE CHALLENGE
NBL Insight needed:
- Thought Leadership Hub: A platform to share business insights and leadership development content with students and professionals.
- Engage Business Professionals: Provide a space for business leaders to access research, leadership materials, and sign up for events or training.
- Drive Educational Content: Showcase curriculum, events, and workshops that educate and empower future business leaders.
OUR SOLUTION
Avenue180 developed a modern, user-focused website for NBL Insight:
- Professional Web Design: A clean, engaging design that positioned NBL Insight as a thought leader in business and leadership development.
- Event Management Tools: Integrated event management features that allowed users to sign up for workshops, webinars, and leadership programs directly through the website.
- Content Distribution: Developed an efficient system for distributing leadership materials, blogs, and white papers to both students and professionals.
- CMS Implementation: Built on WordPress, the CMS enabled NBL Insight to easily update blogs, events, and content as needed.
Results/Impact
Increased Engagement
The website successfully engaged students and professionals, driving more sign-ups for events and workshops.
Content Reach
Leadership insights and business articles reached a wider audience, with the blog and resources section becoming a key tool for visitors.
Lead Generation
The event management and content tools helped capture contact information from professionals interested in leadership training.
What our client thinks
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The team at Avenue180 have been instrumental in helping us create a digital go to market plan for our marketing. With these guys we’ve been surpassing every goal set at the beginning of each year. These guys are rock stars. Want leads that convert into revenue? Call these guys. That’s all I’ve got to say!
MTI Baths
Director
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