How customers feel about your brand can have a big impact on your organization. It’s estimated, that 90 percent of shoppers are influenced by user-generated content when making a purchasing decision. If you aren’t able to control your online reputation…
Increasingly, voice technology is playing a more important role in the way that people search for and obtain information. In fact, it’s estimated that 40 percent of adults use voice search at least once a day. This highlights the importance…
The way that we use technology is changing. More and more people are relying on smart home systems. This has meant an increase in the number of people using voice search technology to find information. This has quickly become one…
Long-tail keywords have been the holy grail of SEO for as long as SEO has existed. Yet, even seasoned SEO professionals cannot resist the lure of the popular keywords at the detriment of neglecting long-tail keywords. But, what makes the…
SEO is complex and an ever-evolving science. It is also a long and arduous process. It takes months, if not years, for businesses to reach their desired position in search engine rankings, even when they get everything right about SEO.…
The internet has been the most democratizing force the world has ever seen. It is not just limited to the sharing of ideas, knowledge, and communication. It has taken even the business world by storm. A well-established business in New…
