In the vast and complex realm of digital marketing, artificial intelligence (AI) has emerged as an influential game-changer. It’s revolutionizing the way businesses interact with customers, predict market trends, and streamline operations. At Avenue180, we’re at the forefront of integrating…
Acquiring new customers is five times more expensive than retaining existing ones, as per industry statistics. This fact underscores the importance of customer retention for businesses. It’s not just about attracting new clients, but also ensuring they come back. At…
In a world where consumers are bombarded with ads everywhere they look, breaking through the noise is harder than ever. That’s where influencer marketing comes in—a strategy that doesn’t just sell products, but builds trust, sparks conversations, and drives real…
A cornerstone of any successful marketing strategy is a deep understanding of your audience. By knowing who you’re targeting, you can tailor your marketing efforts to resonate with them and, in turn, boost engagement and conversions. This is where buyer…
Nowadays, conversational marketing platforms enable brands to use chatbots as a way to “speak” to consumers. This in turn leverages conversational data to guide customers through every stage of the buying process. Read on to learn more about conversational data,…
2020 has proven to be an uncertain time for businesses of all sorts. And in these unprecedented times, the ability to adapt to changing circumstances is important. Here are some strategies you can implement so that your bottom line doesn’t…