Tag: SEO

HOW SEARCH ENGINES HAVE BECOME MORE INCLUSIVE WITH DIVERSITYIt’s no secret that diversity and representation is at an all-time high, and search engines are a part of this revolution as well.The amount of ways they have developed their inclusivity, be it a change in language or imagery to suit an audience is amazing!But there is so much more to consider

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MISTAKES TO AVOID WHEN WRITING YOUR META DESCRIPTIONWith the everchanging SEO landscape, you might wonder if meta descriptions still matter to the traffic you bring onto your site. The simple answer is yes, but the reasons behind it might not be the same as before. While the search engines might not pay as much attention to your meta description as

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Google has recently decided to roll out a new look, some changes most users will take notice of immediately such as Favicons. However, other changes may go undetected at first such as the new paid ad format. Here are some of the changes you can expect. Google Ads The search engine results have now become a little bit tricky for

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How customers feel about your brand can have a big impact on your organization. It’s estimated, that 90 percent of shoppers are influenced by user-generated content when making a purchasing decision. If you aren’t able to control your online reputation management (ORM), you will struggle to build trust with the consumer. This will make it harder for you to generate

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Increasingly, voice technology is playing a more important role in the way that people search for and obtain information. In fact, it’s estimated that 40 percent of adults use voice search at least once a day. This highlights the importance of catering to this market, to help people find your brand. This means making sure that you can obtain position

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