November 2020

12
Nov

How Search Engines Have Become More Inclusive With Diversity

HOW SEARCH ENGINES HAVE BECOME MORE INCLUSIVE WITH DIVERSITYIt’s no secret that diversity and representation is at an all-time high, and search engines are a part of this revolution as well.The amount of ways they have developed their inclusivity, be it a change in language or imagery to suit an audience is amazing!But there is so much more to consider

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9
Nov

Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

LEAD GENERATION IDEAS TO HELP YOU INCREASE YOUR WEBSITE’S CONVERSION RATESIn order to increase your website’s conversion rates you need to improve the usability of your website as well as make use of various technologies that will generate leads and convert them into customers. This is called Conversion Rate Optimization (CRO). By gathering data about your visitors and enabling the

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6
Nov

Mistakes to avoid when writing your meta description

MISTAKES TO AVOID WHEN WRITING YOUR META DESCRIPTIONWith the everchanging SEO landscape, you might wonder if meta descriptions still matter to the traffic you bring onto your site. The simple answer is yes, but the reasons behind it might not be the same as before. While the search engines might not pay as much attention to your meta description as

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3
Nov

5 Reasons Why Your PPC Leads Are Not Converting

5 REASONS WHY YOUR PPC LEADS ARE NOT CONVERTINGThere is a myriad of reasons why your PPC leads are not converting and it is essential to constantly identify potential problems and address them before they cost you a small fortune. It is also important to realize that many of the problems lie outside of the PPC channel. All too often

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