Having more followers is a matter of pride and a great ego boost. But, that is not why brands work relentlessly to gather more followers. Having more followers means significant practical benefits. These include greater reach across the target audience, superior audience engagement, better conversions, and more importantly, higher profits. Social media is a great platform for brands to reach
Infographics have been around for a long time. They have been used by companies to put forward research results, explain statistics, and more in the most easily understandable and engaging way. However, in the past few years, they have become a powerful tool for promoting products and services. Most importantly, they are frequently used as a viral marketing tool. But,
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are both potent techniques for digital marketers to increase the popularity of their websites. The two techniques use very different approaches to reach the same desired goal – lots and lots of visitors. Which one is better? Well, that question has a subjective answer. Which strategy will suit you better will depend on
Digital marketing has taken over the world of business. It is impressive to see how online marketing, in a relatively short time, has proven to be one of the most important components of marketing budgets across most industries. However, it is quite reasonable to feel that you do not need to market online if you are not making sales online.
Compared to any other time in history, this is the most convenient decade to open a business. At least, any online business can be started with a laptop and an active internet connection. On the flip side, this also means an insane amount of competition. If you can’t stand out, get ready to be slaughtered out there. Today, there is