Cases Safer Maryland Campaign
Safer Maryland Campaign, a nonprofit initiative dedicated to improving community safety and promoting awareness statewide.
THE CHALLENGE
Safer Maryland faced several obstacles in achieving its outreach goals:
- Limited Public Awareness: The campaign struggled to gain visibility among key audiences.
- Low Community Engagement: Event participation was below expectations, hampering their impact.
- Fragmented Digital Strategy: Messaging lacked consistency across platforms, diluting their overall reach.
OUR SOLUTION
01. Digital Marketing Strategy:
- Developed geo-targeted PPC campaigns to ensure messaging reached relevant local audiences.
- Designed a cohesive social media content plan, including weekly safety tips and event updates.
- Launched email outreach campaigns targeting community leaders, schools, and local organizations.
02. Compelling Video Content:
- Produced storytelling videos highlighting real-life stories of community safety initiatives.
- Distributed videos on platforms like Facebook, Instagram, and YouTube to maximize reach.
03. Microsite Development:
- Built a mobile-friendly microsite with interactive features such as event registration, safety resources, and downloadable toolkits.
04. Influencer Partnerships:
- Collaborated with local influencers to amplify messaging and encourage community participation.
Results/Impact
50% Increase in Community Participation
Registrations for events and workshops surged, significantly enhancing the campaign’s reach.
60% Growth in Social Media Engagement
Posts and videos saw higher shares, comments, and overall visibility.
Over 10,000 Registrations
Successfully engaged a broad audience through digital channels and partnerships.
What our client thinks
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The team at Avenue180 have been instrumental in helping us create a digital go to market plan for our marketing. With these guys we’ve been surpassing every goal set at the beginning of each year. These guys are rock stars. Want leads that convert into revenue? Call these guys. That’s all I’ve got to say!
MTI Baths
Director
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