Cases Global Peace Foundation (GPF)
Global Peace Foundation (GPF) is an international nonprofit organization focused on fostering global peace, leadership, and shared prosperity. They aim to unite people across cultures to promote peace and development globally.
THE CHALLENGE
GPF wanted to:
- Expand their digital reach and engagement, particularly on social media.
- Drive more traffic and engagement with their video content.
- Increase overall campaign effectiveness while optimizing costs.
OUR SOLUTION
- Influencer Marketing Campaign: We curated and reached out to a list of influencers with 10K-100K followers to promote GPF's mission.
- AI-Enhanced Video Campaigns: Multiple high-impact video ads were created using stock footage, event footage, and AI-powered targeting, focusing on themes like Korean unification, youth leadership, and global peacebuilding.
- Data-Driven Optimization: Using AI tools, we analyzed audience behaviors to refine targeting and improve engagement across platforms, including YouTube, Facebook, and Instagram.
Execution/Process
- Influencer Outreach: Reached out to 50 influencers and successfully onboarded 25 to promote GPF's campaigns.
- Video Campaigns: Created and optimized video ads for key events like the Global Peace Leadership Conference and the Journey Towards 15 Billion Trees, achieving significant engagement.
- Analytics Integration: Leveraged GA4 and campaign insights to track performance and adjust strategies in real-time.
Results/Impact
With Avenue180’s AI-powered strategies, GPF achieved:
Video Engagement
1,506,435 impressions for the Global Peace Convention 2023 video . 808,386 impressions for local projects.
Social Media Growth
40% increase in Facebook engagement. 35% increase in YouTube views within 30 days.
Campaign Success
For the National Tree Growing Event 2024, GPF garnered 127,738 impressions, starting from zero.
Increase in impressions
Recap on Indo-Pacific Leadership Conference saw a 1885.76% increase in impressions.
Cost Optimization
Campaigns saw over 50% reduction in cost-per-click (CPC), with significant increases in engagement .