Cases Aquatica USA – Google Ads & Analytics Performance
Aquatica USA is a luxury bath and spa brand specializing in premium freestanding tubs and outdoor spas. With a growing catalog and multiple traffic sources, Aquatica needed its Google Ads and Performance Max campaigns to deliver more than clicks—they needed consistent, measurable growth in conversions and revenue driven by data from GA4.
THE CHALLENGE
Aquatica USA’s primary challenges were:
- A plateau in Google Ads performance despite ongoing spend.
- Performance Max and Shopping campaigns pushing budget into low-converting segments.
- Uneven performance between tubs and spas, with limited visibility into which products truly drove profit.
- GA4 data and call tracking underused for optimization and attribution.
OUR SOLUTION
Aquatica wanted to increase conversions and revenue from paid media without losing efficiency or overspending on low-value audiences.
Google Ads & Feed Optimization
- Re-architected Performance Max and Shopping structures around high-ROI products and categories.
- Consolidated and cleaned product groups to prioritize top-margin tubs and spa lines.
- Shifted bidding strategies toward conversion value and ROAS instead of pure volume.
Creative & Messaging
- Developed and tested new responsive search and display ads with stronger value propositions around luxury, materials, and financing/offers.
- Aligned ad copy to high-intent searches (e.g., "outdoor spa," "freestanding stone tub") and best-performing product pages.
GA4-Driven Insights
- Used GA4 to monitor sessions, revenue, and call-based conversions by campaign and landing page.
- Identified top-converting URLs (including high-performing spa and tub category pages) and routed more paid traffic to them.
- Used attribution insights to refine audiences and exclude low-value placements.
Landing Page Enhancements
- Optimized key product and category pages with clearer CTAs, stronger trust elements, and simplified paths to add-to-cart and checkout.
- Improved underperforming tub pages to better match search intent with page copy and imagery.
Results/Impact
Comparing Apr 1–30 vs. Mar 1–31:
- Impressions: 650K → 893K (+37.5%)
- Clicks: 11,592 → 17,157 (+48.0%)
- Conversions: 610 → 933 (+52.9%)
- Total Conversion Value: $186,280 → $293,254 (+57.4%)
- ROAS: 1,038% → 1,188% (+14.5%)
- Average CPC: –7.1%
- Cost per Conversion: –10.2%
Top-performing Performance Max campaigns delivered:
- 228 conversions at $15.61 cost per conversion
- 498 conversions at $26.12 cost per conversion
- 171 conversions at $21.03 cost per conversion
What our client thinks
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Avenue180 helped us transform our Google Ads from a spend line into a real growth engine. Within the first month, we saw big jumps in conversions and revenue, and much clearer insight into which products and campaigns were actually driving profit.
Aquatica USA
Client Representative
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