e-Commerce Marketing
Understanding Your Audience: A Guide to Buyer Persona Development
A cornerstone of any successful marketing strategy is a deep understanding of your audience. By knowing who you’re targeting, you can tailor your marketing efforts to resonate with them and, in turn, boost engagement and conversions. This is where buyer personas come into play. At Avenue180, we believe that developing detailed buyer personas is a crucial step in crafting an
Increasing Ecommerce SEO
You have spent a lot of time, energy, and money into starting your ecommerce site. It can be frustrating when you notice that you’re not getting the traffic that you want, or any traffic at all. The problem – you may not be optimizing your website to get it the attention that it deserves. SEO matters because there are numerous
Covid-19 and Ecommerce: Adapting During A Pandemic
Covid-19 has flipped just about every industry on its head and the retail industry is no exception. Businesses have been forced to create technological adaptations, and it’s required a lot of creativity. Here’s what you need to know about adapting during a pandemic that has accelerated the eCommerce world. Behavioral Impacts People adapted to new lifestyles relatively quickly
A Step by Step Guide for Small Businesses Looking to Launch a Campaign on Amazon
Business Financing, a UK-based financial publisher created an infographic to help small businesses launch advertising campaigns on Amazon. A Small Business Guide to Amazon Advertising will give you a visual summary of all the advertising opportunities featured in the platform and gives some advice so that small business can get started with advertising on Amazon. In this post, we’ll present
How important is Google Shopping for Retailers?
Well, this question is probably the most loaded question of 2017. Google was recently slapped a whopping $2.7 billion fine by the European Commission (EC) for what it termed as unfair practices, in reference to Google Shopping Ads. These ads are also known as Product Listing Ads (PLAs). Google has decided to make significant changes to PLAs to make them
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