These 9 SEO tips for Your Restaurant Website Will Make You the Foodie Destination
The restaurant business is very competitive today. Diners come to restaurants with a variety of expectations. Some want to take a bite out of a Michelin star plate, enjoy a brunch with their group of friends, or just want a pretty shot for their Instagram account. The crux of the matter is that there is a new generation of foodies who are ready to cross oceans to get a tasty and attractive plate of food.
- Design a Strategy
If you do not wish to fall flat on your face, then it is absolutely critical that you chart out an SEO strategy that will help you achieve your restaurant goals. The first thing you should do is define your target segment. Once you know who your target segment is, you can distill the keywords they use to search for restaurants. There are many research tools for this purpose, including Google Keyword Planner.
You will want to develop a keyword plan that is in line with the level of competition you are facing. There are popular keywords like ‘restaurants’, niche keywords like ‘Italian restaurant’, and lastly, brand keywords.
- Go Local First
Before you become a national or an international sensation, you should first conquer your home base. Make sure your business features on all local business directories and the local restaurant listings. You need to have a strong presence on platforms like Yelp, TripAdvisor, Google My Business, and so on.
- Become More Social
Being active on social media almost always pays off for a business. This is especially true for visually stimulating offerings like food, wherein social media can work wonders. Post regularly about your restaurant, and engage in conversations with prospective or served customers.
- Request Reviews & Testimonials
These are just another way of engaging with your customers. When your customers are leaving your restaurant, encourage them to leave you reviews. This will make you visible to a larger audience, and more reviews will add to the reputation of your business.
- Content is King
People cannot taste your food over the internet. They can, however, read and watch videos about of delicious looking food. Publish professional-grade, high resolution pictures of your delicious food, and create stellar content that your readers will love to read. Most importantly, if you create highly relevant content that your readers enjoy, then Google will feature your website higher in its search results.
- Content to Local Taste
If you are a small one-location restaurant, then it will be easier for you to address the local community. But, if you have multiple locations, you should cater to all the readers coming to your website and give them content according to their location and tastes. Even in the local area, it is possible for you to be unknown amongst some circles. So, provide all useful information to the visitors. Presume nothing.
- Follow Traditional On-page SEO
Google Search Console can help you find out errors in the existing website. Make the URLs short, keyword specific to your target segments, and include meta-description tags and title tags, headings, and sub-headings to the webpages.
- Mobile is Key
Mobile devices account for more than 60% of the internet searches. It is obvious that you should pay heed to your mobile website. Keep a hawk eye on the page load speed, easy navigation, and more such factors to make it easier for your users to reach you.
- More Structure
You can attract more search engine crawlers by using publishing highly structured data. Schema.org is a must for a restaurant website. You will need a developer or a content management platform to help you implement it.
These tips will definitely help you get more hungry customers to your door. Increased website traffic will translate into more footfalls in the restaurant. But, in the end, you have to ensure that you are serving your customers well because there is no SEO fix for that.
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